Search results for "81 - Lingüística y lenguas"
showing 7 items of 7 documents
Framing the 26J: the discursive advertising strategy of Cs on Twitter in the 26J campaign.
2021
Este trabajo analiza la estrategia comunicativa de Ciudadanos para la difusión de sus spots en Twitter durante la campaña de las elecciones generales del 26 de julio de 2016. En la investigación se emplean técnicas de análisis cuantitativo y cualitativo, estas se basan en el modelo discursivo de encuadre de Gallardo-Paúls (2014, 2021) que aquí adaptamos, identificando categorías específicas del lenguaje audiovisual. Los resultados muestran, en primer lugar, que el empleo de Twitter para la difusión del spot electoral fue muy escaso. Por otra parte, la argumentación fundamental que preside la estrategia textual del encuadre fue mostrarse como el partido de la unión y el cambio. En el ámbito …
'The sisters did her every imaginable injury': Power and violence in Cinderella
2012
The main aim of this article is to discuss the results achieved after investigating the presence of violence in the Grimm brothers’ <em>Cinderella</em> with the intention of finding out what kind of processes predominate in this tale and whether they can be related to violent actions. The analysis involved firstly, a study of the frequency and concordances of some words belonging to the semantic field ‘violence’, surveying in detail the context in which they appear and secondly, the analysis of transitivity processes. The method proved to be a good strategy to check whether each character’s identity and social position (power) were somehow related to the infliction of violence w…
Target frames in British hotel websites
2015
This article centres on four-word phrase frames in British hospitality websites. Our aim is to identify those frames that are specific to this website genre, which we call target frames. Each phrase frame represents an identical sequence of words except for one variable word, that is A*BC or AB*D. The words that fill the slot, marked with an asterisk, are called fillers. We used a corpus-driven approach using KfNgram software to identify the phrase frames in our corpus (COMETVAL). We regard phrase frames as genre-specific when they are significantly more frequent than those found in the written section of the BNC, which represents General British English. We further filtered our selection o…
Theresa May’s Representation of Reality in her Brexit Speeches
2020
This study analyses Theresa May’s three seminal Brexit speeches. These describe the kind of desirable post-Brexit EU-UK relationship that she envisioned, and together constitute a corpus of 18,532 words. The speeches can be considered as landmarks on a timeline that was initially meant to lead to the delivery of Brexit. It is hypothesized that there may be meaningful differences between the speeches, and that these affect the representation of reality. These in turn would have a bearing on May’s discursive self-representation as either an individualized or a collectivized social actor. To account for such representational values, the study draws on Halliday’s Transitivity System (1994), sta…
Including revision as a competence of undergraduate students in translation.
2022
El trabajo que se presenta a continuación muestra la experiencia de implantación de la revisión de traducciones como competencia en los estudios de traducción. Se aborda la introducción de la auto y la heterorrevisión de los textos traducidos como entrenamiento frente a la creciente demanda laboral de esta competencia, pero también como instrumento de mejora de las propias habilidades traductoras del alumnado. Para ello, se parte de la metodología del Plan de Innovación Docente La revisión de textos: recursos y estrategias docentes en el ámbito de la traducción y la asesoría lingüística, de la Universitat de València, que se aplica al alumnado de la asignatura Traducción general catalán-esp…
On the side of the marginals: the character of Ahmed in The Tower of Defense (1978) of Copy
2018
Copi, writer, playwright and draughtsman Ar- gentino settles in Paris in 1962 until his death in 1987. The experience of exile and wandering marks the personal and creative trajectory of this intercultural artist. Indeed, a whole series of vulnerable and marginal characters swarm in their particular universe and subvesivo. In this space of the excluded, the figure of the immi- grant Maghreb in France, embodied in the cha- racter of Ahmed, acquires all its significance. In this work we will try to analyse the symbolic value of Ahmed, heir to the colonial past mar- ked by rejection, which appears in the Teatro de Copi, specifically in La Défense Tour (1978). Ahmed’s image traces an invisible …
Register Variation in Electronic Business Correspondence
2011
Electronic correspondence is a highly dynamic genre within the business world in which Register Variation (RV) is frequently used as a tool to improve communication but it often can lead to misunderstanding. In order to shed some light on this still unexplored area, the present study firstly offers a practical approach to classify and analyse RV within professional communication. After this, it reviews previous studies on email writing to apply their findings to this approach and, in the third part of the study, a corpus of recent business emails in English is analysed to examine how the key parameters of RV are currently used within this genre. The results will show that, not only the cont…